About Us

OUR PHILOSOPHY // You know it. It stands behind thousands of sleepless nights, thousands of passed exams, thousands of miles on the road, thousands of wild parties, thousands of spontaneous hangouts with the crew, thousands of decibels of laughter, thousands of workouts and trainings and, maybe most importantly, hundreds of thousands of young people defying boredom and monotony. Wherever you go, it brings positive energy and fun.

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ORIGIN // Deeply in the wild forests of Amazonia there is a tribe called Guarani Indians. This South American tribe is using the seeds of Guarana plants to fulfill their energy needs. Guarani tribe believes that Guarana plant has magical powers – relieves stomach pain and renews the strength. Because its fruit looks like an eye, Guarana plant is also called “the magic eye” by the tribe. The Latin name for the plant is Paullinia Cupana, given by the German botanist C.F. Paullini in the XVIII century.

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GUARANA PLANT // Guarana is a mysterious plant from the depth of Amazon jungle. Guarana fruit is red, the size of coffee beans and is rich with caffeine (it has five times more caffeine than coffee). Crushed Guarana seeds can be used as stimuli – they accelerate perception, improve memory and concentration, refreshe, act as an antioxidant and naturally increase energy levels. Guarana extract is called guaranine – by its chemical composition it is almost identical to caffeine, but the effect is much stronger. This is the main reason why we feel so much energy after consumption. Guaranine accelerates perception, awakens, helps in activities that require endurance, and helps prevent hangovers. It gives a feeling of fullness, increases blood pressure and heart rate.

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"Knjaz Milos" a.d. - GUARANA | Juzna industrijska zona b.b. | 34300 Arandjelovac | Serbia | phone: +381 34 700 700 | fax: +381 34 727 211 | Belgrade office park | Djordja Stanojevica 14 | 11070 New Belgrade | Serbia | Email: office@knjaz.co.rs | Consumers Information: 0800 100 700

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